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Italian Essence

SIMI has drawn inspiration from talented swimwear designers from the world's most prestigious fashion epicenter. A brand born in the Canary Islands but with an Italian 'touch'.


Our company intends to provide quality and also style. With our design team in Italy we aim to provide the best style for our swimwear.


Our Brand

SIMI was launched in the Canary Islands, Spain in 2004 and quickly became recognised as a reliable swimwear brand. Our swimwear is now distributed to hundreds of stores at the main beach destinations in Europe.


As a personal brand with more than 15 years of experience it has become a leader with its collections that are available at more than 300 national and international outlets. Our brand has worked with designers and industry experts that have helped us innovate our label for constantly.

Our Swimwear

SIMI focuses on LYCRA fabric and distinctive details to achieve a stylish look. We work to develop a brand capable of combining prestige, femininity, and excellent prices. Our company also understands the responsibility to communities and the environment, we are determined to contribute with initiatives along with our partners.

We are not any drop shipping company but a reliable source of beachwear that has had success in the market of LYCRA® swimwear for a wide consumer age segment.

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